Catering overseas sales accelerates: Haidilao's overseas stores exceed 1,000, and its symbol of culture
In recent years, the pace of Chinese catering brands going overseas has accelerated significantly, among which the hot pot giant Haidilao has performed particularly well. According to the latest data, the number of overseas stores in Haidilao has exceeded 1,000, becoming a highlight of the global catering industry. This achievement not only marks the internationalization process of Chinese catering brands, but also promotes Chinese food culture to the world stage.
1. A list of Haidilao's overseas expansion data
| area | Number of stores | First store opening time | Annual growth rate |
|---|---|---|---|
| Southeast Asia | 320 companies | 2012 | 25% |
| North America | 180 companies | 2013 | 18% |
| Europe | 150 companies | 2015 | twenty two% |
| Oceania | 90 companies | 2016 | 15% |
| middle East | 70 companies | 2018 | 30% |
| Other regions | 190 companies | - | - |
2. Three secrets to Haidilao’s overseas success
1.Localization strategy: While maintaining the core hotpot characteristics, Haidilao has adjusted the taste preferences of consumers in different regions. For example, add coconut milk soup base in Southeast Asia and launch a small portion set in Europe and the United States.
2.Service culture output: Bringing the ultimate service concept with Chinese characteristics overseas, including face-changing performances, nail art services and other special projects, has become an important selling point to attract foreign consumers.
3.Digital operations: Overseas stores fully adopt intelligent food ordering systems, robot waiters and other technological means, which not only solves the problem of high labor costs overseas, but also creates a differentiated competitive advantage.
3. The overall situation of Chinese catering overseas
| brand | Number of overseas stores | Main markets | feature |
|---|---|---|---|
| Underwater fishing | 1000+ | worldwide | Service culture |
| Happy tea | 200+ | Southeast Asia, Europe and the United States | New style tea drinks |
| Mixue Ice City | 1500+ | Southeast Asia | Pricing strategy |
| Xiabu Xiabu | 50+ | Japan and South Korea | Small hot pot |
4. Challenges and opportunities for catering to go overseas
Despite their remarkable achievements, Chinese catering companies still face many challenges when going overseas:
- Conflict of business philosophy caused by cultural differences
- High cost of overseas supply chain construction
- Local regulations and policies restrictions
- Talent shortage problem
But at the same time, the opportunities are equally huge:
- The global Chinese food market has reached US$250 billion
- Overseas Chinese consumer groups continue to expand
- The concept of "Chinese style" catering is becoming increasingly popular
- Digital technology lowers cross-border business threshold
5. Expert opinion
Li Ming, an analyst at the catering industry, said: "Haidilao has a milestone in breaking through 1,000 overseas stores, marking the shift of Chinese catering brands from product output to cultural output. In the next five years, more Chinese catering brands are expected to accelerate their overseas layout, and the globalization of Chinese food will enter a new stage."
Chen Xiaohong, a professor at the Business School of the National University of Singapore, believes: "China's catering overseas has shifted from fighting alone to developing ecologically, forming a supporting system such as supply chain, digitalization, and talent training. This systematic advantage will help more brands go overseas successfully."
6. Future trend forecast
According to industry research data, the following trends will be shown in the future:
| trend | Specific performance | Expected impact |
|---|---|---|
| Regional deep cultivation | Focus on developing single regional markets | Improve operational efficiency |
| Capital support | More acquisitions of local brands | Accelerate market penetration |
| Model innovation | New forms of takeaway, pre-made dishes, etc. | Expand consumption scenarios |
| Cultural integration | Innovation of dishes that combines Chinese and Western dishes | Attract a wider customer base |
Haidilao's overseas stores have exceeded 1,000, which is not only the success of one company, but also a reflection of the global influence of China's catering culture. As more Chinese catering brands go global, "China on the Tip of the Tongue" is becoming an important link connecting Chinese and foreign cultures. In the future, Chinese catering overseas will enter a stage of high-quality development and play a greater role in telling Chinese stories and spreading Chinese culture.
check the details
check the details
en
