Five-year plan for the pet funeral industry: standardized service coverage rate reaches 80% in 2030
In recent years, with the booming development of the pet economy, the pet funeral industry has gradually moved from the edge to the mainstream. According to the analysis of hot topics on the entire network in the past 10 days, the demand for pet funeral services is growing at a rate of 30% per year, and industry standardization has become the focus of hot discussion. This article will focus on the "Five-Year Plan for the Pet Funeral Industry" and display the industry's current situation, challenges and 2030 goals through structured data.
1. Industry status: demand surges but insufficient standardization
As of 2023, the number of pets in China has exceeded 150 million, and the pet funeral service market size has reached 2.5 billion yuan. However, the industry still has problems such as fragmentation of services and opacity of prices. Here is a comparison of key data:
| index | Current Situation in 2023 | International benchmark level |
|---|---|---|
| Standardized service coverage | 35% | 78% (Japan) |
| Average customer order price | 800-1500 yuan | 2000-3000 yuan (Europe and the United States) |
| Number of professional institutions | 1200 | 4500 (US) |
2. Core goals of the five-year plan
The plan proposes to achieve the 2030 goals through three major measures:
1.Establish a national standard system: Complete the formulation of five industry standards including "Pet Funeral Service Standards" by 2025;
2.Cultivate leading enterprises: Support 3-5 chain brands with annual revenue exceeding 100 million yuan;
3.Digital upgrade: 90% of service institutions are connected to the unified traceability platform.
| Key indicator decomposition (2025-2030) | ||
|---|---|---|
| year | Standardized coverage | Market size |
| 2025 | 50% | 4 billion yuan |
| 2028 | 65% | 7.5 billion yuan |
| 2030 | 80% | 12 billion yuan |
3. Hot topics to map industry trends
High-frequency words have been displayed on the Internet in the past 10 days:"Pet Ashes Diamond"(Popularity value is 870,000),"AI Digital Memorial"Innovative services such as (popularity value of 650,000) have attracted attention, reflecting consumers' demand for emotional and personalized services. The topic "Pet Funeralist's Day" on a short video platform reached 230 million views, which promoted the industry's awareness to increase by 40%.
IV. Implementation paths and challenges
The industry faces three major challenges:
1. A gap in professional talents (currently less than 2,000 certified practitioners);
2. Land approval restrictions (70% of cities have no special land use planning);
3. Difference in cultural acceptance (the service penetration rate in second- and third-tier cities is less than 20%).
The plan recommends establishing a training base through government-enterprise cooperation, promoting the inclusion of "pet funeral" into urban public service supporting facilities, and launching a "Civilized Farewell" public education plan.
Conclusion:As Generation Z becomes the main force in pet raising, pet funeral services are upgrading from functional consumption to emotional consumption. The 80% standardized coverage target in 2030 will promote the industry from "wild growth" to "quality revolution", and ultimately achieve a "good start and good end" full-life service closed loop for pets.
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