Travel with performances, travel with exhibitions, travel with events and travel with significant trends
In recent years, with the deepening of cultural and tourism integration and the diversification of consumer needs, a new way of travel is emerging—"Travel with the show", "Travel with the exhibition", "Travel with the competition". This trend closely combines culture, sports and tourism, and has become a popular choice for young people to pursue. The following analyzes the significant performance of this trend based on the popular topics and hot contents of the entire network in the past 10 days.
1. Travel with performances: Music festivals and concerts drive urban tourism craze
Music festivals and concerts have become important engines to drive local tourism. Fans not only come for their idols, but also experience the local culture in depth. The following are recent popular performances and related travel data:
| Performance Name | Organize the city | time | Tourism pull effect |
|---|---|---|---|
| Jay Chou’s concert | Changsha | October 15, 2023 | Hotel bookings increased by 120% |
| Strawberry Music Festival | Chengdu | October 21-22, 2023 | The passenger flow in surrounding scenic spots increased by 80% |
| JJ Lin’s concert | Nanjing | October 18, 2023 | Catering consumption increased by 65% month-on-month |
2. Travel with the exhibition: Art exhibition and cultural exhibition become new landmarks
Art exhibitions and cultural events attract a large number of tourists, especially young people. The following are recent popular exhibitions and visitors data:
| Exhibition name | Organize the city | time | Number of tourists (10,000) |
|---|---|---|---|
| The Palace Museum Dunhuang Special Exhibition | Beijing | October 10-November 10, 2023 | 25.6 |
| TeamLab Unbounded Art Museum | Shanghai | September-December 2023 | 18.3 |
| Van Gogh Digital Art Exhibition | Guangzhou | October 5th to November 5th, 2023 | 12.7 |
3. Travel with events: Sports events stimulate new vitality in tourism
Large-scale sports events not only drive tours to watch games, but also promote surrounding consumption. The following are recent popular events and related data:
| Event name | Organize the city | time | Tourism revenue (billion yuan) |
|---|---|---|---|
| Hangzhou Asian Games | Hangzhou | September 23-October 8, 2023 | 32.5 |
| Shanghai Marathon | Shanghai | October 22, 2023 | 5.8 |
| Chengdu World Table Tennis Championships | Chengdu | October 1-October 9, 2023 | 7.2 |
4. Trend Analysis: The integration of culture and tourism has spawned a new consumption model
As can be seen from the data,"Exhibition Competition + Travel"The model is becoming a new growth point for the cultural and tourism industry. Behind this trend is the consumer“Immersive Experience”and"Social Attributes"The pursuit. Young people are no longer satisfied with traditional sightseeing, but hope to gain a deeper travel experience by participating in cultural activities or sports events.
In addition, the spread of social media platforms (such as Xiaohongshu and Douyin) has also accelerated the spread of this trend. Many tourists will share check-in content after watching the performance, exhibition or competition to further attract more people to participate.
5. Future Outlook: The cultural and tourism industry needs to seize opportunities
For tourist cities and cultural tourism companies, this trend means huge opportunities. It is recommended to make efforts from the following aspects:
1.Strengthen resource integration: Combine performances, exhibitions, events with local tourism resources to design special routes.
2.Optimize supporting services: Improve the convenience and quality of transportation, accommodation, catering and other services.
3.Focus on marketing promotion: Attract young tourists through new media such as short videos and live broadcasts.
Anyway,"Travel with the show", "Travel with the exhibition", "Travel with the competition"It is not only a consumption phenomenon, but also an important direction for the transformation and upgrading of the cultural and tourism industry. In the future, this trend will continue to deepen, injecting more vitality into the tourism market.
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