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The "Catch the Big Market and Watch Intangible Cultural Heritage" event of the century-old festival was held for many years

2025-09-19 03:55:01 travel

The "Catch the Big Market and Watch Intangible Cultural Heritage" event of the century-old festival was held for many years

In recent years, the inheritance and promotion of intangible cultural heritage has become a hot topic of social concern. As a traditional market event with a century-old history, the "Catch the Big Market and See Intangible Cultural Heritage" event has attracted many tourists and local residents to participate with its unique cultural charm and continuous influence. The following will structure the highlights of this grand event from the background of the event, data in recent years, hot topics, etc.

1. Activity background and significance

The

The century-old Kuaishanji originated in the late Qing Dynasty and early Republic of China. It was originally a traditional market for local farmers to exchange agricultural and sideline products. With the development of the times, this activity has gradually incorporated intangible cultural heritage elements and has become an important window to showcase local culture. In recent years, the event has combined traditional handicrafts and folk performances with modern cultural and tourism through the theme of "Catching big markets and watching intangible cultural heritage", which not only retains the historical heritage, but also brings new vitality.

2. Comparison of activity data in recent years

yearsNumber of participants (10,000)Number of intangible cultural heritage projects (pieces)Number of merchants (homes)
202012.535200
202115.842230
202218.350260
202321.658300

It can be seen from the table data that the number of participants, the number of intangible cultural heritage projects and the scale of merchants are all showing an increasing trend year by year, reflecting the continuous expansion of the influence of the activity.

3. Hot topics on the Internet in the past 10 days

In light of recent online hotspots, discussions related to the Kuangshan Gathering activities mainly focus on the following aspects:

Topic keywordsDiscussion popularity (index)Main Platforms
Intangible cultural heritage45,200Weibo, TikTok
Traditional craftsmanship32,800Xiaohongshu, B station
Integration of culture and tourism28,500WeChat official account, headlines
Local specialty food25,700TikTok, Kuaishou

Among them, "intangible cultural heritage inheritance" and "traditional handicrafts" have become the most popular topics, and the Kuangshan Gathering event takes these two major themes as the core, further increasing its social attention.

4. Highlights of activities and future prospects

This year's Koushan Gathering event has added a "intangible cultural heritage live streaming and selling goods" link, promoting local specialty products through online channels, attracting the participation of young groups. In addition, the event also cooperated with local schools to carry out intangible cultural heritage into the classroom to further promote the popularization of traditional culture.

In the future, the "Catch the Big Market and Watch Intangible Cultural Heritage" event of Kuangshanji will continue to deepen the integration of culture and tourism, explore digital communication methods, and plan to introduce more international intangible cultural heritage projects to create a more influential cultural brand.

Through continuous innovation and inheritance, the century-old club not only protects the local cultural roots, but also injects new vitality into rural revitalization and cultural tourism.

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