Traditional cultural tours, summer vacation tours, red tourism and "tours with events" have become popular choices for summer
With the arrival of the summer tourism peak season, the domestic tourism market ushered in a new round of boom. According to major tourism platforms and social media data, traditional cultural tours, summer vacation tours, red tourism and "traveling with events" have become the most popular travel themes this summer. The following are hot topics and structured data for the past 10 days:
1. The popularity of traditional cultural tourism has increased
Many places have launched traditional cultural experience activities based on intangible cultural heritage, ancient villages, museums and other resources to attract parent-child families and young tourists. Cities represented by Xi'an, Luoyang and Suzhou have become popular destinations.
| destination | Popular Attractions | Search volume increased month-on-month |
|---|---|---|
| Xi'an | The Tang Dynasty's never sleeping city, Terracotta Warriors and Horses | 68% |
| Luoyang | Longmen Grottoes, Luoyi Ancient City | 52% |
| Suzhou | Humble Administrator's Garden, Pingjiang Road | 45% |
2. The demand for summer vacation trips explodes
The high temperatures in the country continue, and bookings in areas with an average temperature of less than 25℃, such as Guizhou, Yunnan, and Inner Mongolia, surged, and the sales of "Qingliang Tour" products increased by 120% year-on-year.
| Summer resort | Featured Projects | Hotel occupancy rate |
|---|---|---|
| Guizhou Liupanshui | Cave adventure, folk experience | 92% |
| Lijiang, Yunnan | Snow Mountain Hiking, Ancient City Night Tour | 88% |
| Hulunbuir, Inner Mongolia | Grassland camping, horse riding | 85% |
3. Red tourism continues to heat up
As the 103rd anniversary of the founding of the Party, the number of receptions in red education bases such as Jinggangshan, Yan'an and Zunyi increased by 40% year-on-year, and the proportion of youth study and study teams exceeded 60%.
| Red tourist destination | Popular Events | Visitor age distribution |
|---|---|---|
| Jinggangshan | Retrace the Red Army Road and VR live teaching | 42% of the 12-18 years old |
| Yan'an | Baota Mountain Lighting Show, Cave Experience | 38% aged 19-35 |
4. "Travel with the event" has become a new trend
The Paris Olympics has driven the sports tourism boom, and many places in China have launched the "Tourism + Watching" package in combination with events. The Chengdu Universiade heritage venues and Hangzhou Asian Games venues are open for summer reservations.
| Event related location | Featured Services | Changes in booking volume |
|---|---|---|
| Chengdu | Universiade venue theme tour | 210% month-on-month increase |
| Hangzhou | Diving experience at the Asian Games venue | More than 50,000 new appointments |
Summary of summer tourism market trends:
1.In-depth cultural experience is favored: Visitors are more inclined to participate in interactive projects such as intangible cultural heritage handmade and Hanfu makeup, and the order volume of related products has increased by 75%;
2."Cold Resources" transform into "hot economy": Summer vacation tours drive surrounding consumption such as homestays and camping, and per capita spending increased by 18% year-on-year;
3.Red tourism is young: Innovative forms such as immersive script killing and digital exhibition attract the post-00s group;
4.Sports tourism long tail effect appears: The average revenue of catering and hotels within 3 kilometers around the event venue increased by 30%.
Industry insiders pointed out that this summer tourism market has three major characteristics: "diversified themes, in-depth experiences, and rational consumption". It is recommended that tourists plan their itineraries in advance and pay attention to the people-friendly policies issued by local cultural and tourism departments.
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