Full analysis of wedding photography prices: Comparison of the latest market trends and packages in 2023
With the arrival of the wedding season, wedding photography has become the focus of the newlyweds. This article combines the popular topic data on the Internet for the past 10 days to structure the analysis of current wedding photography price trends, package contents and pit avoidance guides for you.
1. Distribution of price ranges for wedding photography in 2023
| Price range | Percentage | Main Service Content | Suitable for the crowd |
|---|---|---|---|
| 3000-5000 yuan | 32% | Basic shooting + 15 fine revisions | Newbie with limited budget |
| 5000-8000 yuan | 45% | 3 sets of clothing + exterior + 25 fine renovations | Mainstream choice |
| 8000-12000 yuan | 18% | Customized shooting + professional team + 40 fine revisions | Newcomers who pursue quality |
| More than 12,000 yuan | 5% | Travel photography/star team/full case customization | High-end demand |
2. Price comparison of popular cities (including exterior location)
| City | Basic package | Mid-range package | High-end package |
|---|---|---|---|
| Beijing/Shanghai | 5800-6800 yuan | 8800-12800 yuan | 20,000 yuan+ |
| Hangzhou/Chengdu | 4500-5500 yuan | 6800-9800 yuan | 15,000 yuan+ |
| Sanya/Dali | Starting from 6,800 yuan | 9800-15800 yuan | 25,000 yuan+ |
3. The five most concerned invisible consumptions
According to recent complaint data analysis:
1.Clothing upgrade fee: The basic area clothing is less optional, and 60% of consumers pay an additional RMB 500-2,000
2.Refining and film extra fee: The average price is 80-150 yuan per piece, and the overspending amount is up to 3,000 yuan
3.Exterior location fare: 58% of packages do not include transportation costs
4.Cosmetic surcharge: Additional charges of 200-500 yuan for designated cosmetics
5.Early pickup fee: 15%-30% service fee is required to be paid for expedited production
4. New trends in 2023: Tips for saving money
1.Off-season shooting: Prices generally dropped by 20%-30% from March to April and November
2.Package split: Choose a pure shooting service and find a photo editing engineer to save 40% of the cost
3.Joint reservation: Average discount for wedding + photography package reservations: 2,000-5,000 yuan
4.Sample discount: Allow merchants to use photos to get a 5%-10% discount
5. Industry experts' suggestions
1. When signing a contract, be sure to clarify the details of the number of clothing sets, number of renovated pictures, location and other details
2. Beware of "low-price traffic diversion" packages, actual consumption may exceed the quotation by more than 50%.
3. Recommended to choose a studio that has been established for more than 5 years, so that the quality of customer films is more stable
According to the latest survey, the average budget for newlyweds in wedding photography is 7,268 yuan, an increase of 12% from 2022. It is recommended to book 3-6 months in advance, which can not only lock in the discounted price, but also ensure the option of schedule selection.
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