How much does a lobster cost? ——Analysis of popular topics and price trends across the entire network in 2024
Recently, "How much does a lobster cost" has become a hot topic on social media. Combined with the hot data on the entire network in the past 10 days, this article will analyze it from the perspectives of price trends, regional differences, consumption scenarios, etc., and attach structured data for reference.
1. Background of recent hot topics
With the arrival of the summer catering peak season, seafood prices fluctuate frequently. The "sky-high lobster" incident on Douyin (a restaurant only costs 3,888 yuan) has caused controversy. The reading volume of Weibo's #Lobster Freedom# has exceeded 200 million, and the notes on Xiaohongshu's "Affordable Lobster Guide" increased by 30,000+ per week.
| platform | Hot Topics | Popularity index | Related keywords |
|---|---|---|---|
| #Lobster Freedom# | 210 million | Price comparison, breeding technology | |
| Tik Tok | Lobster price evaluation | 5800w playback | Direct attack on the origin and avoid pits |
| Little Red Book | Lobster cooking tutorial | 12w+ Collection | Home practices, cost control |
2. A brief list of lobster price data in 2024
According to the monitoring data of the Ministry of Agriculture’s aquatic products market, the current price range of mainstream varieties is as follows:
| variety | Specification | Wholesale price (yuan/jin) | Retail price (yuan/jin) | Year-on-year changes |
|---|---|---|---|---|
| Boston lobster | 1-1.5 catties | 95-120 | 150-220 | ↑8% |
| Australian Red Dragon | 1.5-2 jin | 180-240 | 280-350 | ↓5% |
| Domestic Lobster | About 1 kilogram | 65-90 | 100-160 | Basically flat |
3. Five key factors affecting prices
1.Differences in origin: Canada's Halifax lobster FOB price is 30% higher than domestic lobster
2.Transportation costs: Air transport of live lobsters increases by 40 yuan per kilogram
3.Sales Channel: The prices of new retail channels such as Hema are 15-20% higher than those of traditional vegetable markets
4.Seasonal fluctuations: Prices generally rose by 10-15% during the fishing ban period (May-August)
5.Specifications: The unit price increases by 8-12 yuan for every 50 grams of additional specifications
4. Observation on new consumption trends
1.Pre-made dishes rise: Sales of instant lobster tail products increased by 150% year-on-year
2.Live streaming goods: The average sales of the "99 yuan lobster package" in the live broadcast room exceeded 10,000 orders
3.Flat trend: Consumers turn to Argentine red shrimp with more affordable prices
| Consumption scenarios | Average customer order price | Popular Products | Typical channels |
|---|---|---|---|
| High-end restaurants | 800-1500 yuan | Lobster baked with cheese | Five-star hotel |
| Family dinner | 300-600 yuan | Steamed garlic vermicelli | Fresh food e-commerce |
| Takeout light food | RMB 80-150 | Lobster sandwich | Coffee shop chain |
5. Future price forecasts and suggestions
According to the forecast of the China Aquatic Products Distribution Association, as the fishing volume increases in late August, prices may fall by 5-8%. Recommended consumers:
1. Follow JD/Tmall Fresh Festival promotions (usually discounted 20-30%)
2. Choose the highest cost-effectiveness of 1-1.2 jin in specifications
3. Priority is given to purchasing sustainable fishing products with MSC certification
(The full text has a total of about 850 words, and the data statistics cycle is from July 15 to 25, 2024)
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