The post-00s tourists account for 15% of county destinations, and the cross-provincial tourists account for as high as 76%
In recent years, with the recovery of the tourism market and the rise of young consumer groups, tourists born in the 2000s have gradually become the main force in the tourism market. The latest data shows that the proportion of post-00s tourists in county destinations reaches 15%, and the proportion of cross-provincial tourists is as high as 76%. This phenomenon has attracted widespread attention in the industry. This article will conduct an in-depth analysis of this trend based on popular topics and hot contents throughout the network in the past 10 days.
1. Analysis of tourism preferences of post-00s tourists
As an indigenous Internet citizen, the post-00s generation has significantly different tourism preferences from traditional tourists. They pay more attention to personalized experiences, social media sharing and cost-effective travel methods. The following are the specific data performance of post-00s tourists in county destinations and cross-provincial tourism:
| index | Percentage |
|---|---|
| Percentage of tourists in county destinations | 15% |
| The proportion of cross-provincial tourists | 76% |
| Post-00s tourists who prefer personalized experience | 68% |
| Post-00s who share their travel experiences through social media | 82% |
2. Why does county tourism attract post-00s?
The rise of county tourism is closely related to the post-00s pursuing a "niche" and "unique" travel experience. Compared with traditional popular scenic spots, county destinations often have more original natural scenery and more authentic cultural experience, which is exactly in line with the aesthetic needs of post-00s tourists. In addition, the consumption level of county tourism is relatively low, which is also an important factor in attracting young tourists.
The following are hot topics on county tourism across the network in the past 10 days:
3. The reasons behind the high proportion of cross-provincial tourism
The post-00s cross-provincial tourism accounts for as high as 76%, which reflects the strong interest of young tourists in exploring the distance. With the improvement of transportation networks and the diversification of tourism products, the threshold for cross-provincial tourism has gradually been lowered. In addition, the post-00s generation are more willing to pay for "poetry and distant places", and a considerable part of their travel budget is used for cross-provincial and even outbound travel.
The following are the main destinations for post-00s travel across provinces:
| Destination type | Percentage |
|---|---|
| Natural scenery | 45% |
| History and culture | 30% |
| Urban leisure | 25% |
4. Analysis of tourism consumption behavior of post-00s
The tourism consumption behavior of the post-00s generation shows distinct characteristics: they tend to obtain travel inspiration through short video platforms, and are more willing to pay for unique accommodation experiences (such as homestays and youth hostels), and they will also plan their travel budget carefully. The following are the specific data on tourism consumption of post-00s:
| Consumer projects | Average expenditure proportion |
|---|---|
| transportation | 35% |
| stay | 25% |
| FOOD | 20% |
| Tickets and experience items | 15% |
| Shopping | 5% |
5. Inspiration to the future tourism market
The rise of tourists born in the 2000s has brought new opportunities and challenges to the tourism market. Tourism practitioners need to pay more attention to the development of personalized products, make full use of social media for precise marketing, and improve service quality and user experience. The high proportion of county destinations and cross-provincial tourism also reminds us that the segmentation and differentiated competition in the tourism market will become the main trend in the future.
In general, the tourism behavior of tourists born in the 2000s is reshaping the entire industry structure. Their preferences and consumption habits will inject new vitality into the tourism market, and also require the industry to continue to innovate and adapt. In the future, whoever can seize the hearts of tourists born in the 2000s will be able to gain the upper hand in the fierce market competition.
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