What is brand style

What is brand style

Brand style is the core element for enterprises to create a unique image in market competition. It conveys brand values through multiple dimensions such as vision, language, and behavior, thereby establishing an emotional connection with consumers. In the era of information explosion, the clear expression of brand style is particularly important. The following is the analysis and interpretation of structured data related to brand style in hot topics across the Internet in the past 10 days.

1. Components of brand style

2. Current brand style trends (based on hot search data)

3. Three major misunderstandings in brand style building

1.Follow the trend blindly: Recently, a tea brand imitated Michelle Bingcheng’s brainwashing song, which caused negative comments due to lack of originality.

2.style gap: A certain FMCG product frequently changes its visual system, causing confusion among consumers.

3.Excessive packaging: Some new consumer brands put emphasis on design over product quality, which was exposed by CCTV

4. Analysis of excellent brand style cases

5. How to establish a differentiated brand style

1.gene mining: Extract unique DNA from corporate history and founder stories

2.User co-creation: Refer to the UGC strategy of Xiaohongshu’s “Brand Experience Officer” model

3.Continuous iteration: Carry out moderate innovation while maintaining the stability of core elements.

According to the latest consumer research,73% of Generation ZPeople will pay a premium for appreciating the brand style, which has increased by 15% compared with the same period last year. Brand style has evolved from a simple visual identity to a three-dimensional expression system including product experience and social interaction.

In the era of attention economy, establishing a distinct and consistent brand style will become a key weapon for companies to break through homogeneous competition. It is important to note that the creation of brand style is a long-term project that requires the perfect combination of strategic determination and tactical innovation.