New York Fashion Week: Blur the boundary between street brands and haute couture
In recent years, New York Fashion Week has been a weather vane in the global fashion industry, and this year's show has set off a wave of blurring the boundaries between street brands and high-end fashion. From Off-White’s collaboration with Louis Vuitton to Gucci’s cross-border collaboration with Balenciaga, designers are breaking the barriers of traditional fashion in unprecedented ways. The following are the hotly discussed content across the Internet in the past 10 days, and this trend is analyzed for you through structured data.
1. Popular brands and designer news
| Brand/Designer | Key Events | Social Media Hot Index |
|---|---|---|
| Off-White | 2024 Spring and Summer Series is released, integrating street graffiti and high-quality tailoring | 9.2/10 |
| Gucci | Second-generation collaboration with Balenciaga, focusing on the concept of "street aristocrats" | 8.8/10 |
| Pyer Moss | The first show sparked the topic, integrating sportswear elements into haute couture dresses | 8.5/10 |
2. Analysis of trend core data
| Trend keywords | Search volume growth rate (last 10 days) | Representative single product |
|---|---|---|
| Street high condition | +320% | oversize suit + sweatpants suit |
| Deconstructionism | +280% | Asymmetrical tailoring dress |
| Mixed materials | +250% | Leather sports jacket + silk skirt |
3. Phenomenon show inventory
1.Virgil Abloh's tribute exhibition: Off-White makes unpublished design drafts into ready-to-wear, and the iconic oblique stripes collided with baroque embroidery to create a stunning spark.
2.Tom Ford's Street Experiment: The model appeared on a skateboard, and the ripped sweatshirt style of the cashmere coat was aroused by millions of likes on Instagram.
3.Chinese designer Wang Chen Caixia: Its brand SHIATZY CHEN uses a cheongsam profile with a motorcycle jacket, and the integration of Eastern and Western aesthetics has been specially reported on "Vogue".
4. Industry experts' opinions
| Source of comment | Core point |
|---|---|
| Editor-in-chief of "WWD" | "This is the dimensionality reduction blow from Generation Z aesthetics to traditional high-end fashion" |
| CEO of LVMH Group | “We are witnessing a new era of fashion democratization” |
| Professor Parsons | "This fusion is essentially a reflection of the reconstruction of dress etiquette in the post-epidemic era" |
5. Changes in consumer behavior
Data shows that the search volume of "cross-border items" for 18-35-year-olds increased by 470% year-on-year, including:
| Consumption characteristics | Percentage |
|---|---|
| Willing to pay a premium for street brands' high-end custom lines | 62% |
| Mix and match items of different grades in daily life | 78% |
| Pay attention to the designer's street cultural background | 55% |
6. Future forecast
According to BoF Fashion Business Review analysis, more traditional luxury brands will open street branches in 2024, while street brands such as Supreme may launch high-end customization services. This two-way penetration is expected to bring $2.7 billion worth of emerging markets, completely rewriting the game rules of the fashion industry.
This fashion revolution in New York, evening gowns decorated with studs and crystal-clad hoodies tell us: the boundaries of fashion are always used to break.
check the details
check the details
en
