What is the Year of the Rabbit this year? Full analysis of hot topics in 2023, the Year of the Rat and the Rabbit
2023 is the year of Guimao in the Chinese lunar calendar, and the corresponding zodiac sign is the rabbit. As the animal that symbolizes gentleness and luck in the Chinese zodiac, the Year of the Rabbit often carries people's expectations for a better life. This article will combine the hot topics on the Internet in the past 10 days (as of October 2023) to give you a structured presentation of cultural, economic and social hot spots related to the Year of the Rabbit.
1. Basic information of 2023 Year of the Rabbit
| Project | content |
|---|---|
| lunar year | Guimao year |
| Gregorian calendar time | January 22, 2023 - February 9, 2024 |
| Five elements attributes | Year of the Water Rabbit (Gui belongs to water) |
| Zodiac ranking | 4th zodiac sign |
2. Top 5 hotly discussed topics in the Year of the Rabbit across the Internet
| Ranking | topic | heat index | Main discussion platform |
|---|---|---|---|
| 1 | Year of the Rabbit zodiac stamps issued | 92,000 | Weibo/Xiaohongshu |
| 2 | International brand Year of the Rabbit limited edition | 78,000 | E-commerce platform/Douyin |
| 3 | Fertility rate prediction for the Year of the Rabbit | 65,000 | Zhihu/Hupu |
| 4 | Mid-Autumn Festival and National Day "Double Festival" rabbit elements | 59,000 | WeChat/Kuaishou |
| 5 | Rabbit image in movies and TV series | 43,000 | Station B/Douban |
3. Hot spots in the cultural field in the Year of the Rabbit
1.Zodiac cultural and creative products: The "Guimao Year" special stamps issued by China Post have triggered a collection craze. Among them, the "Blue Rabbit" stamp designed by Mr. Huang Yongyu has become the focus of controversy.
2.International brand marketing: Gucci, Dior and other brands have launched limited series for the Year of the Rabbit. Data from luxury e-commerce platforms show that searches for related products have increased by 42% year-on-year.
3.Film and television animation images: Domestic animations such as "That Year of the Rabbit" have become popular again, and the number of views of related videos on Station B has increased by 300% every month.
4. Social and economic related data
| field | phenomenon | Data performance |
|---|---|---|
| Marriage and childbirth | Fertility wishes in the Year of the Rabbit | A survey showed that 23% of respondents considered "Bunny" |
| travel | Rabbit theme scenic spot | Chengdu "Rabbit Culture Center" National Day reception volume +180% |
| retail | Rabbit element products | The number of related products on Taobao platform reached 870,000 |
5. The meaning of the Year of the Rabbit in traditional culture
In traditional Chinese culture, rabbits are regarded asthree auspicious treasuresOne (along with the moon and longevity). "Rui Ying Tu" records: "The red rabbit represents great auspiciousness, while the white rabbit has great auspiciousness." Ancient literati often used the "jade rabbit" to symbolize purity. It is worth noting:
- Among the five elements, Guishui represents wisdom, and Mao wood symbolizes growth, forming a mutually reinforcing pattern of "water produces wood"
- People believe that the Year of the Rabbit is suitable for defense rather than attack, and is suitable for accumulation.
6. Year of the Rabbit from an international perspective
As the influence of Chinese culture increases, Year of the Rabbit celebrations appear in many places around the world:
| area | Activities | Features |
|---|---|---|
| singapore | Marina Bay Light Show | Giant Mechanical Rabbit Device |
| Australia | Sydney Chinese New Year Celebration | Rabbit float parade |
| USA | New York Zodiac Art Exhibition | Contemporary artist’s rabbit-themed creations |
Conclusion
2023, the Year of the Rabbit, is not only the carrier of traditional cultural inheritance, but also a barometer of contemporary social economy. It can be seen from the hot topics on the Internet that the zodiac culture is reborn in a younger and international way. In this year that symbolizes hope and agility, we can not only see the demonstration of cultural confidence, but also observe new trends in the consumer market.
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