What’s a good name for a Malatang shop? Summary of hot topics and creative inspirations across the Internet
In the past 10 days, discussions about catering entrepreneurship and snack naming have soared on social media. Especially for popular delicacies like Malatang, how to come up with a store name that attracts customers has become the focus of entrepreneurs. We have compiled the latest data from Weibo, Douyin, Xiaohongshu and other platforms to provide you with naming inspiration.
1. Recent popular restaurant naming trends across the Internet
| Ranking | keywords | heat index | Representative cases |
|---|---|---|---|
| 1 | Homophones | 98,000 | "Hemp on the head", please perm it |
| 2 | Regional characteristics | 72,000 | Sichuan-Chongqing Alley Malatang |
| 3 | Internet slang | 65,000 | Juejuezi Malatang |
| 4 | emotional resonance | 59,000 | Late Night Canteen Malatang |
| 5 | Outstanding ingredients | 43,000 | Beef crit spicy hotpot |
2. Recommended creative classification of Malatang store names
Based on social platform user voting data, we have sorted out the 5 most popular naming directions:
| type | Features | Example | Applicable scenarios |
|---|---|---|---|
| Fun | elicit a smile | "Hair Perm Master" and "Ma Gang" | young people gathering area |
| Emotional type | evoke emotional memories | "Old place" "school gate" | Community/school surroundings |
| quality type | Emphasize the characteristics of ingredients | "Fresh Bone Broth" "Organic Farm" | High-end business district |
| Regional type | Highlight local flavor | "Chengdu Hot Girls" and "Chongqing Yaomei" | tourist city |
| Simple type | Straightforward and easy to remember | "Sister Zhang Malatang" "Ma Xiaoer" | Takeaway |
3. Ranking of latest internet celebrity store names in 2024
Combining search volume and user reviews on major platforms, these names have performed well recently:
| Store name | Number of likes | Creative Highlights | Applicable people |
|---|---|---|---|
| numb and hot | 123,000 | Internet terminology transformation | Post-95 consumers |
| So happy | 98,000 | Emotional value transfer | white collar women |
| Boiling life | 87,000 | Film and television drama linkage | Literary youth |
| Tang Shen arrived | 75,000 | hyperbole | student group |
| Ma Xiaoxian | 69,000 | IP naming | children family |
4. Guide to avoiding pitfalls in professional naming
Based on industrial and commercial registration data and consumer surveys, the following issues need to be noted:
1.avoid uncommon words: For example, "Taotie Malatang" will increase the difficulty of spreading
2.Use sensitive words with caution: Absolute terms such as "the most" and "the first" may not be registered.
3.Dialect considerations: Some dialect homophones may have negative connotations
4.Trademark search: It is recommended to search the industrial and commercial system for duplicate names in advance.
5.length control: The best is 3-5 words, which will be displayed more completely on the takeaway platform.
5. Advanced skills in creative naming
1.seasonal restrictions: For example, "Winter Snow Malatang" can change the prefix according to the season.
2.Mix and match innovation: Combined with the characteristics of other categories, such as "Milk Tea Malatang"
3.Idiom adaptation: "Jinjinledao" can be changed to "Jinjinletan"
4.English combination: Such as "Hot-Mala" to increase fashion sense
5.Shop owner story: Use last name + characteristics, such as "Uncle Wang's secret recipe" to increase intimacy
A good store name should have bothMemory points, dissemination, registration feasibilityThree major elements. It is recommended that entrepreneurs first list 20 candidates, then conduct a small-scale test through social media, and finally choose the solution with the highest consumer recognition. Remember, the store name is only the first step; products and services are the key to long-term operation.
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