What brand of cosmetics sells best? Analysis of popular brands and trends on the entire network in the past 10 days
As the beauty market continues to heat up, consumers’ demands for cosmetics are increasingly diversified. This article will combine the hot topics and data analysis of the entire Internet in the past 10 days to reveal the most popular cosmetic brands and single products for you, helping you quickly grasp market trends.
1. Hot topics in the beauty industry in the past 10 days
1. Demand for oil-control and long-lasting makeup products surges in summer
2. The concept of Clean Beauty continues to become popular
3. The market share of domestic brands has steadily increased
4. Sunscreen product innovation becomes the focus of discussion
5. Celebrities’ identical makeup sets trigger a buying frenzy
2. Ranking of best-selling cosmetics brands
| Ranking | Brand | Hot selling categories | price range | Hot search index |
|---|---|---|---|---|
| 1 | Estee Lauder | Liquid foundation, eye cream | 300-1000 yuan | 98.5 |
| 2 | Lancôme | Little black bottle, sunscreen | 200-800 yuan | 95.2 |
| 3 | Hua Xizi | Powder, eyebrow pencil | 100-300 yuan | 93.7 |
| 4 | perfect diary | lipstick, eye shadow | 50-200 yuan | 90.1 |
| 5 | Shiseido | sunscreen, essence | 200-600 yuan | 88.6 |
| 6 | MAC | lipstick, highlighter | 100-400 yuan | 85.3 |
| 7 | 3CE | Blush, lip gloss | 80-250 yuan | 82.9 |
| 8 | Colachi | Lip gloss, eye shadow | 50-150 yuan | 80.5 |
| 9 | L'Oreal | sunscreen, essence | 100-400 yuan | 78.2 |
| 10 | NARS | Blush, foundation | 200-500 yuan | 75.8 |
3. Analysis of hot-selling items in each category
| Category | TOP1 item | Brand | selling price | Sales volume (last 10 days) |
|---|---|---|---|---|
| liquid foundation | DW long-wearing liquid foundation | Estee Lauder | 430 yuan | 250,000+ |
| lipstick | Small thin heel lipstick | Hua Xizi | 129 yuan | 180,000+ |
| sun protection | Small white tube sunscreen | Lancôme | 480 yuan | 150,000+ |
| eye shadow | Nine color eye shadow palette | perfect diary | 129 yuan | 120,000+ |
| Essence | Little brown bottle essence | Estee Lauder | 660 yuan | 100,000+ |
4. Analysis of consumer purchasing preferences
1.Price sensitivity:Products in the 50-300 yuan range are the most popular, accounting for 65%
2.Functional requirements:Makeup-holding (38%), moisturizing (25%), and sun protection (20%) rank among the top three
3.Purchase channels:E-commerce platforms account for 72%, and offline counters account for 28%.
4.Ingredients to note:83% of consumers will check the ingredient list, and products friendly to sensitive skin are more popular
5. Forecast of beauty consumption trends in summer 2023
1.The rise of domestic products:Brands such as Huaxizi and Perfect Diary continue to make efforts, and their market share is expected to exceed 40%
2.Sun protection upgrade:The demand for skin-nourishing sunscreen products has grown significantly
3.Streamlined Skin Care:All-in-one products are more popular
4.Green packaging:Environmental protection concepts influence purchasing decisions
5.Men’s Beauty:Male skin care market growth rate reaches 25%
6. Purchase suggestions
1. Choose the appropriate product according to your skin type. For oily skin, we recommend Estee Lauder DW series. For dry skin, Lancôme Pure Essence is recommended.
2. Pay attention to the brand’s official activities, and the discounts will be larger during the 618 promotion.
3. Give priority to products with trial sizes to avoid blind buying.
4. Pay attention to the shelf life of the product, especially the promotional set
5. Refer to real user reviews and be wary of over-marketing
It can be seen from the above data analysis that the cosmetics market is showing a diversified and segmented development trend. Big international brands still dominate the high-end market, while domestic brands are winning the favor of more and more consumers with their high cost performance and localized innovation. Consumers are advised to choose the most suitable product based on their own needs and budget.
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