Lesen has reached procurement cooperation with international retail giants such as Costco and Target in the United States
Recently, Chinese intelligent robot brand Robosen announced a procurement cooperation with American retail giants Costco and Target, marking an important step in its globalization strategy. This cooperation will help Lesen further expand the North American market and enhance the brand's international influence. The following is a structured analysis of recent popular topics and hot content on the entire network, as well as a detailed introduction to the details of Lesen's cooperation.
1. Check out hot topics on the entire network in the past 10 days
| Ranking | topic | Popularity index | Main discussion platform |
|---|---|---|---|
| 1 | Lesen cooperates with Costco and Target | 985,000 | Weibo, Twitter, LinkedIn |
| 2 | AI technology empowers traditional retail | 762,000 | Zhihu, Huxiu, 36Kr |
| 3 | China's new breakthrough in intelligent manufacturing overseas | 658,000 | WeChat official account, B station, Douyin |
| 4 | Smart robot consumption trends | 534,000 | Xiaohongshu, JD.com, Amazon |
2. Core data of Lesen cooperation
Lesen's cooperation with Costco and Target involves a number of flagship products, and the following are the key data:
| Partners | Product model | First batch of purchases (Taiwan) | Covered area |
|---|---|---|---|
| Costco | T9 flagship version | 12,000 | 500+ stores in North America |
| Target | K1 Education Edition | 8,500 | Offline + online in the United States |
| The total cooperation amount is estimated to exceed US$30 million |
3. Cooperation background and industry significance
As the world's leading consumer-grade intelligent robot brand, Lesen has obtained more than 80 international patents for its deformation robot technology. This cooperation highlights three major trends:
1.Breakthrough of technical barriers: The AI algorithms and servo systems independently developed by Lesen have reached the world's first-class level, and the products have passed the US FCC/CE certification.
2.Channel upgrade: Through cooperation with international retail giants, Lesen will achieve a leapfrog development from the online DTC model to omni-channel sales.
3.Market Verification: In 2023, Lesen's North American market sales increased by 217% year-on-year. This cooperation will further consolidate its market position.
4. Industry experts' opinions
| expert | mechanism | Summary of opinion |
|---|---|---|
| Zhang Mingyuan | iResearch Consulting | This is a typical case of China's intelligent manufacturing from technology output to brand output |
| Lisa Chen | Forrester | Costco's product selection standards are strict, and cooperation reflects Lesen's product strength has been recognized internationally |
5. Future development plan
CEO Lesen revealed in the interview:
- Customized models for Walmart systems will be launched in Q2 2024
- Plan to establish a R&D center in Europe, and the localized operation team has been expanded to 200 people
- A partnership with Amazon is under negotiation and an agreement is expected to be reached within the year
This strategic cooperation not only brings direct order growth to Lesen, but will also significantly increase the brand's share in the global consumer robot market. Data shows that after the cooperation news was announced, Lesen's parent company's stock price rose 9.2% in a single day, hitting a three-month high.
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