Li Jiaqi's live broadcast room pet supplies have been overturned: Freeze-dried snacks are revealed to contain unknown foreign objects
Recently, the live broadcast room of the top anchor Li Jiaqi has once again fallen into controversy. A freeze-dried pet snack called "Cute Pet Paradise" was complained by consumers that it contains unknown foreign objects, which has sparked heated discussions across the Internet. After the incident was exposed, it quickly became the hot search list on Weibo, with more than 200 million views on related topics, becoming one of the most watched negative events in the pet industry in the past 10 days.
Event timeline sorting
| date | Event progress | Public opinion hot index |
|---|---|---|
| May 15 | Consumers exposed problems on social platforms for the first time | 1,200 |
| May 16 | The brand involved issued a statement saying it would launch an investigation | 3,500 |
| May 17 | Li Jiaqi's team responded that the relevant products have been removed from the shelves | 8,700 |
| May 18 | Market supervision department intervenes in the investigation | 12,400 |
Product complaint data statistics
| Complaint Type | Number of cases | Percentage |
|---|---|---|
| Unidentified foreign object was found | 47 cases | 62% |
| Pets vomit after eating | 18 cases | twenty four% |
| Broken packaging | 7 cases | 9% |
| Other questions | 3 cases | 5% |
According to the test report provided by consumers, trace amounts of plastic fiber and metal debris were detected in the freeze-dried snacks in the batches involved, and experts said this may be related to quality control omissions during the production process. At present, the products involved have been fully removed from major e-commerce platforms, and the brand promises to provide full refunds to the purchased users and pay medical examination fees.
Comparison of public opinion for similar products (next to 30 days)
| Brand Name | Negative public opinion volume | Main issues |
|---|---|---|
| Cute pet paradise | 3,842 items | Product quality |
| Wow canteen | 1,205 items | Logistics delay |
| Meow Star Kitchen | 876 items | Packaging design |
It is worth noting that this is not the first time that pet supplies quality problems have occurred in Li Jiaqi's live broadcast room. In December 2023, a certain brand of cat food was collectively complained by consumers for failing to meet the nutritional ingredients. Industry analysts pointed out that the product selection mechanism for live streaming goods requires stricter quality control, especially when it involves special categories such as pet food.
The incident is still fermenting, and the consumer rights protection organization has launched a special investigation. The China Small Animal Protection Association calls for the establishment of a more complete pet food traceability system and requires e-commerce platforms to bear joint and several liability for the products recommended by anchors. Industry insiders predict that this incident may lead to a new round of regulatory rectification in the pet food industry.
As of press time, Li Jiaqi's team has not issued a formal apology statement for the incident, and has only stated that it will cooperate with the relevant departments' investigation. On social media, there have been more than 50,000 discussions under the topic of #Li Jiaqi Pet Food Incident#, and a large number of consumers require live broadcast platforms to establish a stricter product access mechanism.
Experts recommend that consumers should pay attention when purchasing pet food: 1. Choose a brand with regular production qualifications; 2. Keep a complete purchase certificate; 3. Pay attention to observing pet reactions when feeding for the first time. At the same time, we call on the industry to strengthen self-discipline and avoid similar incidents from happening again.
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