Title: Xiaohongshu "City Puppy Roaming" Topic is booming: Pet Socialization gives birth to new consumption scenarios
In recent years, with the rise of the pet economy, pet socialization has gradually become a new trend in urban life. Recently, on Xiaohongshu"City puppy roaming"The topic quickly became popular and attracted widespread attention. This phenomenon not only reflects people's demand for pet companionship, but also gives birth to a large number of new consumption scenarios. The following are popular data and trend analysis for the past 10 days.
1. Topic Hot Analysis
According to data, the number of readings on Xiaohongshu's topic "City Puppy Roaming" has exceeded in just 10 days50 million, the number of related notes exceeds100,000 articles. The following are the specific data:
| index | Value |
|---|---|
| Topic reading volume | 50 million+ |
| Number of notes | 100,000+ |
| Interaction volume (likes + comments) | 2 million+ |
| Average daily growth | 500,000 reads |
2. Popular content types
Under this topic, the content shared by users mainly focuses on the following aspects:
| Content Type | Percentage |
|---|---|
| Pet Exploration Shop (Cafe, Pet Restaurant) | 35% |
| Pet outfits and accessories | 25% |
| Pet social activities (party, competition) | 20% |
| Pet travel guide | 15% |
| Others (pet health, training, etc.) | 5% |
3. New consumption scenarios that have been created
The rise of pet social networking has led to the emergence of a series of new consumption scenarios. Here are the most popular types of consumption in recent times:
| Consumption scenarios | Popular cities | Average consumption amount |
|---|---|---|
| Pet-Friendly Cafe | Shanghai, Beijing, Chengdu | RMB 80-150 |
| Pet photography services | Guangzhou, Shenzhen, Hangzhou | RMB 300-800 |
| Pet themed tour group | Chongqing, Xi'an, Xiamen | RMB 1000-3000 |
| Pet Party Planning | Nanjing, Wuhan, Suzhou | 500-2000 yuan |
4. User portrait analysis
The users participating in this topic are mainly young women. The following are detailed data on the user's portrait:
| User Features | Percentage |
|---|---|
| Female users | 85% |
| Ages 18-30 years old | 70% |
| First-tier and new first-tier cities | 65% |
| Pets last 1-3 years | 50% |
5. Brand and merchant response
As the topic becomes more and more popular, more and more brands and merchants are beginning to target the pet social market. Here are some typical cases:
·Starbucks: Launch pet-friendly stores in Shanghai, Chengdu and other places, providing exclusive pet menus.
·Happy tea: Joint pet brands to launch a joint pet peripheral to attract a large number of users to check in.
·Airbnb: Launch the "Pet-Friendly B&B" special topic, covering more than 20 cities across the country.
·Local merchant: Many small cafes and restaurants have begun to allow pets and provide exclusive pet services.
6. Future trend forecast
The rise of pet social interaction is not only a reflection of consumption upgrades, but also reflects the modern people's demand for emotional companionship. In the future, this market may show the following trends:
·specialization: Pet social services will be more segmented, and emerging projects such as pet yoga and pet spa may emerge.
·Community: The community with pets as the core will be more mature, and the online and offline combination model will become the mainstream.
·Technology: Technology products such as pet social APPs, smart wearable devices will further improve the pet social experience.
In general, the popularity of the topic of "city puppy roaming" is just a microcosm of the booming pet economy. With the expansion of pet-keeping population and the upgrading of consumption concepts, pet social networking and related industries will become important growth points in the future consumer market.
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