Lin's Wood Industry Modular Sofa is launched: Supports free combination to adapt to small apartment spaces
Recently, the home furnishing industry ushered in an innovative product - Lin's Wood Industry modular sofa officially launched. With "free combination and space adaptation" as the core selling point, this sofa is specially designed for small-sized families, and has quickly become a hot topic on the Internet. The following are hot topics and product-related structured data in the past 10 days:
| Hot Topics | Discussion popularity (index) | Main Platforms |
|---|---|---|
| Small home solutions | 1,250,000 | Weibo, Xiaohongshu |
| Modular furniture trends | 980,000 | Zhihu, Douyin |
| Lin's Wood Industry's new product release | 750,000 | B station, Kuaishou |
1. Analysis of product highlights
The modular sofa launched by Linshi Wood Industry this time focuses on the concept of "free combination", and users can adjust the sofa shape according to actual space needs. The following is a comparison of core functions:
| Function | Traditional sofa | Lin's modular sofa |
|---|---|---|
| Combination method | Fixed and immutable | 6 basic modules are freely matched |
| Adaptive area | Need more than 8㎡ | Minimum 5㎡ installation |
| Color selection | 3-5 types | 12 customizable colors |
2. Social media response
After the product was released, the number of views of Douyin’s “#Small Apartment Rescue Plan” exceeded 200 million times, among which the modified video of designer @Space Magician received more than one million likes. Among the related notes of Xiaohongshu, the search volume of keyword "rental renovation" increased by 180% year-on-year.
User test data shows:
| Use scenarios | Satisfaction | Typical reviews |
|---|---|---|
| Single Apartment | 92% | "I can finally put down the coffee table" |
| Parent-child family | 88% | "There is a lot of room for children to move around" |
| Shared living room | 85% | "Can you take it away when moving" |
3. Industry trend insights
According to the "2023 China Home Consumer Consumption White Paper", the market size of modular furniture has reached 6.7 billion yuan, with an annual growth rate of 21.3%. Lin's Wood Industry CMO said: "This sofa took 18 months to develop and tested 32 combination solutions, ultimately achieving a seamless conversion from single to U-shaped."
Competitor news:
| brand | Similar products | Time of listing |
|---|---|---|
| IKEA | VIMLE Series | 2021 |
| Gu Jia Home Furnishing | Rubik's Cube Series | Q3 2022 |
| All friends | Building block sofa | January 2023 |
4. Purchase Guide
The products have now been pre-sale in Tmall flagship store, and the initial benefits include:
1. The top 1,000 people will receive customized waist pillows
2. 300 off if you spend 3999
3. Free space design plan
Size Specifications:
| Module Type | Length (cm) | Depth (cm) |
|---|---|---|
| Basic seat cushion | 80 | 90 |
| Corner module | 120 | 120 |
| Imperial Concubine Couch | 160 | 80 |
Experts recommend that small apartments choose L-shaped basic combination (2 seat cushions + 1 corner), and reserve 20cm movable channel to make it more spacious. The product uses high-density sponge + nano-coated fabric, and can be used for daily cleaning with a vacuum cleaner.
The launch of this innovative product not only solves the living pain points of urban youth, but also represents an important milestone in the transformation of the home furnishing industry from "standardization" to "personalization". According to internal news, the brand will also launch a matching modular coffee table and storage system in the future, which is worthy of continuous attention.
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