Dongguan International Design Week: Sustainable Ecological Home Furnishing Pavilions have become a hot spot for procurement in the "Belt and Road"
Recently, Dongguan International Design Week has become the focus of the global home design field, especially its "sustainable ecological home furnishing hall" has attracted a large number of buyers from countries along the "Belt and Road". According to official data, the pavilion received more than 5,000 professional visitors within 10 days, 30% of which came from overseas markets, becoming one of the biggest highlights of this design week. The following analysis is carried out from three aspects: data, trends and industry impact.
1. Data inventory: The "thermal value" of sustainable ecological home furnishing halls
| index | data | Year-on-year growth |
|---|---|---|
| Number of exhibitors | 120 companies | 25% |
| Percentage of overseas buyers | 30% | 12% |
| Intent order amount (billion yuan) | 8.5 | 40% |
| Number of new material technology releases | 35 items | 50% |
It can be seen from the table that whether it is the scale of exhibitions or the popularity of transactions, sustainable ecological home furnishings have set new records in the past. in,850 million yuan intention orderAmong them, 60% come from the "Belt and Road" countries such as the Middle East and Southeast Asia.
2. Trend interpretation: Green design leverages global market
1.Environmentally friendly materials become mainstream: Low-carbon materials such as bamboo fiber and recycled plastics account for 70%. Vietnamese and Türkiye buyers have repeatedly mentioned that "complying with EU environmental standards" is the core consideration. 2.Modular design is popular: The number of furniture orders for detachable and multi-scenario applications increased by 200% year-on-year, and Saudi buyers said that "there is a strong demand for customization to adapt to the desert climate." 3.Digital procurement link: The proportion of orders reached through the AR product selection system accounted for 35%, an increase of 18% over last year.
3. Industry impact: Dongguan manufacturing upgrade "green business card"
As a global furniture manufacturing center, Dongguan has released three major signals this design week: •Supply Chain Upgrade: Local companies such as "Luyuan Home" have passed the carbon footprint certification and won 23 million yuan orders in Kazakhstan; •Policy dividends: Dongguan Municipal Government announced that it would subsidize logistics costs of 15% for ecological home export enterprises; •International certification accelerates: During the exhibition period, 12 companies were certified by FSC Forest, setting a record high in a single week.
Industry experts pointed out that with the deepening of the RCEP agreement, China's green home products' share in the "Belt and Road" market is expected to increase from the current 18% to 30% in 2025. Dongguan International Design Week is becoming a key driver of this trend.
Conclusion
From data to practice, the popularity of sustainable ecological home furnishings confirms the urgent need for green life in the global market. Dongguan enterprises use design as a link to upgrade "Made in China" to "Chinese solution" to inject new impetus into "Belt and Road" cooperation. In the future, this model may become a reference model for the transformation and upgrading of other industrial belts.
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