Upgrade health management services during pregnancy! Yili provides customized knowledge + expert consultation
As society continues to pay attention to maternal and infant health, pregnancy health management has become a hot topic. Recently, Yili Group announced the upgrade of pregnancy health management services to provide pregnant mothersCustomized knowledgeandExpert consultation, which caused heated discussions across the Internet. The following are hot content and structured data analysis related to pregnancy health in the past 10 days.
1. Analysis of hot topics across the network
| Ranking | topic | Popularity index | Main Platforms |
|---|---|---|---|
| 1 | Nutritional supplement guide during pregnancy | 952,000 | Weibo, Xiaohongshu |
| 2 | Yili Pregnancy Health Service Upgrade | 876,000 | WeChat, TikTok |
| 3 | Mental health management of pregnant mothers | 763,000 | Zhihu, B station |
| 4 | Customized pregnancy diet plan | 689,000 | Xiaohongshu, Douyin |
| 5 | Expert online consultation experience sharing | 624,000 | Weibo, WeChat |
2. Yili Pregnancy Health Management Service Upgrade Content
Yili's service upgrade focusPersonalizationandspecialization, including the following core functions:
| Service module | Specific content | Coverage phase |
|---|---|---|
| Customized knowledge push | Provide nutrition, exercise, and prenatal examination reminders based on pregnancy week | Early pregnancy to postpartum |
| Expert 1v1 consultation | Obstetricians in Grade A hospitals answer questions online | 24 hours a day |
| Intelligent nutrition assessment | Generation of dietary suggestions based on physical examination data | Beginning of the second pregnancy |
| Community mutual assistance | Build a group of mothers on the same date of delivery | Full pregnancy |
3. User demand survey data
Through a questionnaire survey of 5,000 pregnant mothers, the core needs of current pregnancy health services are as follows:
| Requirement Type | Percentage | Main appeal |
|---|---|---|
| Nutritional guidance | 42% | Personalized recipes and nutrient supplements |
| Expert consultation | 35% | Interpretation of prenatal examination report and treatment of emergencies |
| Psychological support | 15% | Anxiety relief, family relationship mediation |
| Sports guidance | 8% | Safe exercise program, pregnancy yoga teaching |
4. Three major innovations in service upgrade
1.AI intelligent matching system: Through algorithms, users' physical examination data, diet records and living habits are analyzed, and risk warnings and improvement suggestions are automatically generated, with an accuracy rate of 92%.
2.Full cycle archive management: Integrate data such as prenatal examination reports, nutritional intake, weight changes, etc. to form a visual health curve and support the interpretation of reports of Grade A hospitals.
3.Multi-scenario service coverage: Launched "5-minute micro-consultation" service for pregnant mothers in the workplace to solve the problem of fragmented time consultation, and shorten the average response time to 3 minutes.
5. Expert opinion
Professor Wang, director of obstetrics at Peking Union Medical College Hospital, said: "This kind ofInternet + Medical HealthThe model effectively solves the problem of difficulty in obtaining authoritative information for pregnant mothers. In particular, customized knowledge push can avoid excessive fragmentation of network information and uneven quality. "
It is worth noting that the first week of the service launch, the number of registered users exceeded 100,000, of which25-30 years oldThe proportion of users is 58%.First-tier citiesUsers account for 47%, showing the strong demand for professional health services among young and intellectual groups.
In the future, Yili plans to join hands with 20 Grade A hospitals to build a pregnancy health alliance to further expand the scale of the expert database, and is expected to be achieved by the end of 2024.100%service coverage in third-tier cities.
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